Design . . . is a Smart Investment

September 21, 2007

Those savvy folks at Fast Company have a very exciting October issue. The online articles and resources are rich with the nuanaces and controversies around Design.  And one lovely insight is that investing in it leads to financial returns that are tangible.The Design Dividend

Having just had a conversation with a CEO who bemoaned that his CFO wanted to go from AI project concepts into full blown project management, this quote made me want to send him an urgent email:

The real challenge  . . . is infusing design thinking throughout a large organization. “It’s not the senior executives–most of them get it,” Lawrence says. “It’s the middle management, which is charged with implementing the company’s strategy, that wants everything proven to them.”

Design is now an acknowledged bottom line advantage. Yippee!

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