Raising Expectations: Design of a Code of Conduct

August 1, 2009

Positive behavior and working relationships are front and center in healthcare as The Joint Commission for Hospital Accreditation established a standard for all institutions that calls for a code of conduct for all staff in addition to previous ones for physicians.

I took this opportunity to work with a hospital to develop their code of conduct (a provocative proposition) using a combination of AI and World Cafe. They were amazing! The conversation was rich, the ideas flowed and the core strengths were vital, relevant and truly shared.

To design the final document, I began by transcribing the conversation scribes and harvest of the cafe and mapping comments of the 40+ participants. Here is the result:

The background is the hospital and chapel.

The background is the hospital and chapel.

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Design . . . is a Smart Investment

September 21, 2007

Those savvy folks at Fast Company have a very exciting October issue. The online articles and resources are rich with the nuanaces and controversies around Design.  And one lovely insight is that investing in it leads to financial returns that are tangible.The Design Dividend

Having just had a conversation with a CEO who bemoaned that his CFO wanted to go from AI project concepts into full blown project management, this quote made me want to send him an urgent email:

The real challenge  . . . is infusing design thinking throughout a large organization. “It’s not the senior executives–most of them get it,” Lawrence says. “It’s the middle management, which is charged with implementing the company’s strategy, that wants everything proven to them.”

Design is now an acknowledged bottom line advantage. Yippee!